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There are a couple of good resources your can manipulate to optimize your website for search engines as effectively as possible:

Meta Tags:

Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on meta tags in wordpress takes you through the process of adding meta tags to your WordPress site.

The WordPress custom fields option can also be used to include keywords and descriptions for posts and pages. There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory.

Robots.txt:

Search Engines read a yourserver.com/robots.txt file to get information on what they should and shouldn’t be looking for, and where.

Specifying where search engines should look for content in high-quality directories or files you can increase the ranking of your site, and is recommended by Google and all the search engines.

Feed Submissions:

WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services. Simply Google “submit blog to feed directory” to generate a list of all the top feed directories available on the internet. Some of the are free, while some ask for a fee to add you links within their directories. I recommend manually submitting your blog to free directories, and just give them time to add your links.

Technorati Tags:

Technorati is a “real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.” According to the site, “Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities underlying these conversations.”

Permalinks:

Permalinks are improvements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like http://example.com/2003/05/23/my-cheese-sandwich/ rather than http://example.com/index.php?p=423.  

As search engines use links and the title as part of their information gathering, links to posts and articles within your site gain importance with Permalinks.

Sitemaps and Google Sitemaps:

As of June 2005, Google is now accepting sitemaps of your site as part of their website submissions. Google needs to have this sitemap formatted in a special way using XML. You can use the Google Sitemap Generator Plugin for WordPress to generate a sitemap for your Wordpress website quickly and easily.

A sitemap or “site map” is a single page listing of all the posts on your website. It is intended for your visitors to get a good overview on what your site is about and to find a blog post quickly but it also has great benefits in the search engines as a good link is always pointing to all your blog posts. By having a link to your sitemap on all your sites pages both visitors and search engines will easily get to it and find all your posts. Also, a sitemap is automatically updated each time you edit or add new posts. This will save you alot of trouble if you have a large website with over 500 posts.

The 404/Not Found error message is one of the most hated screens on the Internet; it indicates that though you, the browser, were able to communicate with the server, the page you need was not delivered either because it was not found or because the server for some reason was configured to not fulfill the request (which is happening in some countries with pages containing illegal content).

The page you actually see is not generated by your computer; instead, it is a special page on the server you’ve tried to contact. Many web sites create their own special 404 pages either for artistic reasons, or because the site owner wants to put specific data, like contact or redirect information, on the page. In Apache, having your own special 404 page is as simple as modifying the .htaccess file. (The only caveat: the page must be larger than 512 bytes or IE will not display it.)

In most cases, the 404 error comes up when a page has been moved or deleted from a site. However, in the case of WordPress, an annoying bug can cause permalinks to point to the 404 page instead of the page you want to have it bring up.

How Do WordPress Permalinks Work?

Permalinks are permanent URLs generated to point to your individual weblog posts, categories, and weblog lists. Other bloggers will use a permalink to point to your post from their own articles, or you can send links to other people via a permalink. When they are linked to an individual post, the URL is supposed to be permanent, not dynamic (changing).

The three types of permalinks WordPress delivers are the Default (aka “Ugly”) form, mod rewrite (“Pretty”), and PATHINFO (“Almost Pretty”).

Default links are formatted according to the default settings of a new WordPress install, and will work on all server environments. It looks like this: http://example.com/?p=N , N being a number. It is neither neat nor elegant, but it does the job. Pretty mod rewrite links look more like this: http://example.com/yyyy/mm/dd/post-name/ . These permalinks require Apache’s mod_rewrite module, and won’t work on other server types. PATHINFO permalinks look like this: http://example.com/index.php/yyyy/mm/dd/post-name/ , and will work on other server types besides Apache.

Because you’re going from a dynamic to a fixed environment with your permalinks, a variety of things can go wrong with them. For instance, if your server includes Frontpage Extensions, permalinks will not function at all without doing a manual fix. Without this fix, any changes to the permalinks section from the WordPress admin interface will corrupt the Frontpage server extensions because it interferes with the .htaccess file.

Long permalinks can get chopped off as well, with only part of it working properly or with the entire link disabled. This will cause a 404 error to be generated – but not because there’s something wrong with your permalink, rather because the title is too long. You can fix it by editing your .htaccess file to add a line:

RewriteRule ^post/([0-9]+)?/?([0-9]+)?/?$ /index.php?p=$1&page=$2 [QSA]

You can also make a habit of posting URLs with angle brackets () on either end. Most email and other problematic software won’t truncate URLs formatted this way.

Permalink Structure in WordPress

When your links don’t work, it’s often because you didn’t update your Permalink structure. Every time you add a new static page to your WordPress files, you must generate and update new rules to the .htaccess (which in newer versions is taken care of through the admin control area). If you don’t get a page returned at all, even a 404, and you use PHP 4.4 or 5 with Apache 2, you should look that up in the PHP bugs and issues pages. This is a specific known bug.

When you’re creating permalinks, another strange thing can happen: your WordPress blog must start the process of creating a permalink before it knows whether or not the page you’re creating one for actually exists. If it doesn’t, too late – your link is already pointing at a 404 page. To repair this, you need to include a 404 direction in the header of your .htaccess file so that your rewrite conditions allow for a not-found error, and simply eliminate that page from your permalinks task. Try adding the following line above the WordPress rewrite rules, outside of #BEGIN Wordpress[...]#END Wordpress. Some plugins will overwrite this part if you edit the permalinks structure if it’s in the wrong place.

ErrorDocument 404/index.php?error=404?

Another solution is to use this following:

ErrorDocument 404/foo/index.php?error=404

foo = the directory you are using as a blog. The structure should be like this:

/foo/%category%/%postname%/

If you call a nonexistent directory, however, you’re still going to get that 404 permalink.

You can automate your permalinks tasks with several plugins, though. The Ultimate Tag Warrior (UTW) has gotten some good reviews, especially for search-engine sensitive pages. Google Sitemaps is a good plugin as well.

One more thing: if you use the xampp setup, your WordPress permalinks won’t work at all in the default installation..

The ultimate solution is actually to install WordPress 2.0.2; this new version has repaired the permalinks problem as well as a number of other problems.

Always double-check all your pages before you start working with permalinks, and after you’ve permalinked them. In some cases, you may have to delete all the permalinks and start over, but in most cases just taking a look at what you’re telling your server to do will prevent you from making a lot of stupid mistakes.

Hi guys,
i searched the net and found nothing but a few softwares like artisteer which is very limited
and u can’t design what u want exactly, it’s a samples nothing more or less, plus i couldn’t
find the full version of the softwares so it’s making watermark on the saved templates.
so, i’m a good photoshop designer, i want to design a wordpress theme
what am i suppose to do ?
thank u & srry for the english

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Implementing Google Adsense as a marketing strategy starts with Google’s Wordpress.

While Wordpress is mainly a blogging platform, it is also a functional Content Management System, or CMS. Wordpress makes it quick and simple to manage the contents of your blog and other sites.

Wordpress functions like a word processor using a special administration panel called a dashboard to create and manage posts and pages. You can manage categories and every other part of your site with dashboard.

The customization options for Wordpress are nearly unlimited. Wordpress users may use any of the thousands of templates or themes that have been developed, many of which include Adsense blocks that optimize your site for a high click through rate. You can thus turn your site into an Adsense website by simply uploading an Adsense-ready theme. You can thus devote more time to developing high-quality posts and articles for your website and blog.

Not only do many themes include link units and Adsense ad units, but they are also often Search Engine Optimized, or SEO, which means the construction is best for a search engine spider to recognize it, and they will also interlink pages so that access is in the correct order.

Pingomatic in Wordpress will ping many services every time you create a new entry. With each ping, search engines are informed that your site has new content, so that they can send their spiders to examine it. Wordpress can also generate RSS feeds and complete sitemaps.

Wordpress’s blogging platform allows visitors to comment on blog posts and other content you produce. This is great as it encourages user interaction and site ’stickiness’. Don’t overlook the advantage of increased site content each time someone posts a comment.

Thousands of ‘plugins’ are available for Wordpress – plugins bring extra functions to your site and are quick and easy to install. One of them automatically turns words into links- a simple but extremely powerful aid for affiliate marketers. That plugin makes it very simple to generate affiliate links and words with which you would like your site to be associated.

Affiliate webmasters and Adsense site operators will love Wordpress!

Synergy Software Group announced the official launch of WP-Membership version 1.0, available stand-alone or bundled with a choice of web hosting solutions. With either bundle, anyone can have a complete WordPress-based membership site up and running almost instantly. Both bundles also include multiple pre-installed themes.

WP-Membership version 1.0 is a WordPress plugin that instantly creates a full-featured membership site for any business or organization looking to leverage the power of the WordPress platform. Membership sites are widely used by businesses and organizations seeking to create free or paid online social networking communities as well as e-commerce sites used to sell digital products and services to members.

Once used solely for blogging, WordPress has evolved to become a feature-rich Website platform that includes a robust content management system, thousands of feature-enhancing plugins, and more.

Version 1.0 of the WP-Membership plugin includes:

Multiple membership-oriented features

Easy integration with PayPal and Authorize.net

Membership registration controls

“Lost password” feature

Fully customizable membership registration screen that lets users add new fields and enhanced functionality

The ability to restrict access to posts and/or categories by membership level

For those without hosting, the Basic plugin/hosting bundle includes WP-Membership 1.0, web hosting with 2 GB disk space and 20 GB monthly bandwidth, several WordPress themes, and WordPress 2.7.

The Ultimate plugin/hosting bundle includes WP-Membership 1.0 and themes plus 4 GB disk space, 40 GB monthly bandwidth, an SSL certificate, and the Authorize.net payment gateway add-on.

Regardless of the bundle chosen, everything is pre-installed and configured to provide a turnkey membership site in minutes. Both bundles also include the company’s step-by-step guide to creating and managing a membership site.

“The WP-Membership 1.0 bundles offer everyone the ability to quickly deploy a WordPress-enabled membership site without any need to understand the underlying technology. Whether the user plans to offer free or paid options, there is no faster way to go from concept to live,” according to Ben Ward, developer of the WP-Membership plugin and founder of Synergy Software Group.

For more information about the newest version of the WP-Membership plugin or the plugin/hosting bundles, visit www.wp-membership.com.

You have chosen your domain name and your hosting company (and they may well be one and the same). The next part of your journey in “getting started with your blog” is to install Wordpress. It may be that you have decided to have your blog hosted on a “blogging platform”, like Blogger.com or Wordpress.com. If you are happy to go down that road, great. I have a blog on both these platforms and they serve their purpose well. But for the majority of users involved in web marketing, or trying to get an online presence for their business – whatever it is – you will be installing Wordpress on your own domain.

To be sure, much of the difficulty of installing Wordpress has been eliminated by the Fantastico installer – a utility that is available on most hosting accounts. With Fantastico, all you need to do is answer a few prompts such as what directory to install Wordpress in, and boom! – you’re done. Although I heartily recommend using it, and you may want to get on with your web marketing, I think a user should go through the manual install process at least once, to get familiar with how Wordpress operates behind the scenes. Let us look at the process of installing Wordpress manually:

1. Open www.wordpress.org in a browser. From there, click on the blue bar that says “download Wordpress x.xx” – it will show the latest version. Right now, it is 2.7.1. (You may have to click on a second link to get it). Save this to your desktop or somewhere else convenient, and extract all files from the zip archive into a folder called “wp”.

2. Using an FTP client, connect to your domain – the hosting company will have given you the correct username and password when you signed up. Once connected, look for the “www” folder (also named “public_html”. Open this folder on the server (in the “remote” window in your FTP client) and in the “local” window, open the “wp” folder that you extracted the Wordpress files into. Copy everything from “wp” into “www” and close your FTP client.

3. Log in to your domain’s Cpanel by entering www.yourdomainname.com/cpanel. Enter your username and password and scroll down until you see “MySQL databases”. Click on this and it will prompt for the name of your database. Use something short like “wp”, because it appends your username to it. Click “create database”, go back and scroll down to “Add new user”. Choose a username for your database – you can use your cpanel username and password if you wish, or a completely different one. After creating the user account, click “go back” and scroll down to “Add user to database”. Select the username and the database as above – not that your cpanel username is now stuck on the front of it. Click “add” and “all privileges” on the next screen. Then close the window – you’re done with setting up the database.

4. In your FTP client, right-click on the “wp-config-sample.php” file in the “www” folder. You need to change 3 things here – the “MySQL database name”, the “MySQL database username” and the “MySQL database password”. Just replace what’s inside the single quotes with your own details, close the file and save it as “wp-config.php”.

5. In your browser, open the address www.yourdomainname.com/wp-admin/install.php. If you get an error message here, it usually indicates that one of thenames in wp-config.php is wrong. If all is well, you will then be prompted for the blog name, and your email. Pick a name that contains all or part of your keyword, enter your email address and click on “Install Wordpress”. Take note of the admin username and password on the next screen, and log in with those details.

6. You are now in the “back office” of your blog or website. This is where you add content, set up new pages and change the appearance. To see what your site looks like, click “visit site” on the top left corner. You have done it – you have installed Wordpress!

Wordpress themes are one of best way to reshape your blog or website. Wordpress themes give you a lot of ease in changing the way you blog or website looks. The looks of your blog can be changed in an instant and often with the help of a wordpress theme. Wordpress themes can be easily installed on your website or blog and you can change the way your blog looks by going in to the administrative control panel and select themes for your blog. Wordpress themes are a bit difficult to search for because there are millions of wordpress themes available on the internet and finding the right wordpress theme is indeed a problem for anyone. So when you are searching for a wordpress theme, I would suggest that you take the below mentioned tips. Following are some tips that will help you to find the best wordpress theme for your blog or website.

AS you might know that, there are different categories of themes. If you are thinking about creating a business website or blog then it would be better for you if you search for a theme in a relevant category. Most people donâ??t know about the categories of themes and end up downloading a wrong theme for their blog or website. This is a huge waste of money if you are paying for the themes. In order to avoid this, you must first know that what is the purpose of your blog or website therefore you can manage your search for the theme accordingly.

One thing that will help you to manage your search and to narrow it down is the color of the theme. The color of the theme is also important because the color of the theme will decide that how your blog or website will look in the first glance. But you must keep in mind that the color must not be distracting. Think of this as someone who came to your blog or website to read some information and the color of your theme is distracting them from the real content of the site or blog.

While Wordpress itself is a robust and complete blogging system, to really maximize the software and make money from Google Adsense you’ll need to install and use a couple of Adsense “plugins”.

Most of the plugins can be found by doing a search on Google, and installation is simple and straightforward. All you need to do is upload the plugin to your web host using an FTP, and activate the plugin inside your Wordpress administration area.

1) Adsense Deluxe Wordpress Plugin

The first and most important is a plugin called “Adsense Deluxe”. While this plugin will help you to display Adsense ads on your blog, it also serves other purposes. You can use this plugin to insert Javascript, PHP and almost any other type of code into your blog posts.

The Adsense Deluxe plugin will allow you to insert Adsense ads into your blog posts by including a simple code like this:

You can create multiple ad formats in the plugin’s settings page, and you can always change these later without having to modify the individual blog posts. This makes it easy to test different ad formats over time, and also to replace your Adsense codes with other ads if the need arises.

2) Adsense Injection Wordpress Plugin

Unlike the Adsense Deluxe plugin, the “Adsense Injection” plugin will insert Adsense codes automatically into every blog post, including older posts.

This is great if your blog already has a lot of existing content, and you don’t want to insert codes manually into all of them. As the name suggests, when you use Adsense Injection you “inject” your Adsense codes automatically and randomly into all previous and future blog posts.

Thus, you will not have to worry about what’s called “ad blindness” as your Adsense blocks will appear in different positions within your content. You can also randomize different ad formats and different alignments to make sure that no two pages have the exact Adsense codes on them.

Unlike the Adsense Deluxe plugin however, the Adsense Injection plugin cannot display other Javascript ads or PHP codes.

3) Adsense Beautifier Wordpress Plugin

The Adsense Beautifier plugin just makes your ads prettier. By adding an image on top or next to your Adsense codes automatically, the plugin can help you to achieve a higher CTR (click-through) and ultimately higher Adsense earnings.

The images are generic so you can use them with any type of content. You can also create and upload your own images to be used with the Adsense Beautifier plugin. If you do this however, make sure you check with the Adsense support team as you don’t want to violate any of their terms of service.

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